7 ways to sell the design to your clients
As a business advisor, it’s important to remember that your clients are not just potential customers, but they’re also human beings with their own goals, aspirations, and challenges.
Building a successful consultancy-client relationship requires a nuanced approach that considers the unique needs and preferences of each client. In this regard, a softer sell can be a more effective approach than a hard sell.
We at Freelancebazar can provide a soft-sell approach that will build trust and rapport with your company before attempting to close the deal. This means taking the time to understand your business, industry, and specific challenges. It also means listening to your concerns and offering solutions that align with your goals. By taking a consultative approach, you demonstrate that you are invested in the client’s success and not just interested in making a quick sale.
Another benefit of a softer sell approach is that it can help you build long-term relationships with clients. You have a penchant for assisting clients on their journey toward goals. Instead of short-term gains, you prefer to provide long-term value to your customers. You bring a sense of trust that leads to repeat business.
However, it’s important to note that a softer sell approach does not mean being passive or failing to communicate the value of your services. It simply means being more strategic in your approach and understanding that every client is different. By tailoring your approach to each client’s needs, you can build a more effective and sustainable consultancy-client relationship.
- Selling design
While getting in front of someone and making a pitch is still an important part of selling design, the sales process has become more nuanced and sophisticated over time. With the rise of digital technology and online communication, designers now have more tools and platforms to connect with potential clients and showcase their work.
In addition to making a pitch, designers must now also be able to demonstrate their value and expertise through their online presence. This includes having a well-designed website and social media profiles that showcase their portfolio, client testimonials, and case studies. FreelanceBazar’s soft-sell approach means taking the time to understand your business, industry, and challenges. Our team will listen to your concerns, and offer thoughtful, personalized solutions that align with your goals.
Moreover, selling design is not just about closing the deal, but it’s also about building a relationship with the client. This requires understanding their needs and goals, as well as being able to communicate the value of your services in a way that resonates with them. By taking a consultative approach and focusing on the client’s needs, designers can build a sense of trust and loyalty that can lead to long-term partnerships and referrals.
Finally, it’s worth noting that persistence is still an important trait for designers to have when it comes to selling their services. However, persistence should be coupled with professionalism and a willingness to adapt to the client’s needs. By being persistent in a respectful and strategic manner, designers can demonstrate their commitment to the client’s success and differentiate themselves from competitors.
2. Selling is more than pitching.
I completely agree. Selling design is not just about making a pitch or closing a deal, but it’s about building a relationship with the client that is based on trust and mutual understanding.
Clients are not always ready to buy when you want them to be, and they may need time to fully understand the value of your expertise. This is why it’s important to focus on building a relationship with the client, rather than simply pitching your services.
FreelanceBazar nurtures lifelong relationships to help our clients reach their business objectives. Building a relationship means taking the time to understand the client’s needs and goals, and demonstrating how your expertise can help them achieve those goals. This requires listening to the client and asking questions to gain a deeper understanding of their business and industry.
By building a relationship with the client, you establish trust and credibility, which can lead to long-term partnerships and referrals. It also allows you to showcase your expertise in a way that resonates with the client and helps them understand why they need your services.
In short, rather than focusing solely on pitching, designers should focus on building relationships with their clients that are based on trust, understanding, and a shared commitment to achieving the client’s goals.
3. In a professional sales environment, the discovery phase is crucial to closing the sale.
The discovery phase is a critical part of the sales process in any professional sales environment. It’s during this phase that the salesperson gathers information about the client’s needs, pain points, and goals. This information is then used to tailor the sales pitch and demonstrate how the product or service can meet the client’s specific needs.
The discovery phase typically involves a series of questions that are designed to uncover the client’s needs and goals. These questions should be open-ended and allow the client to provide detailed answers. The salesperson should also be an active listener during this phase, taking note of the client’s responses and probing for additional information where necessary.
By taking the time to understand the client’s needs and goals during the discovery phase, the salesperson can tailor their pitch and demonstrate how their product or service can help the client achieve their goals. This can increase the chances of closing the sale and building a long-term relationship with the client.
In short, the discovery phase is a crucial part of the sales process in any professional sales environment. It allows the salesperson to gather the information they need to tailor their pitch and demonstrate how their product or service can meet the client’s specific needs.
4. Energise your clients about the value of their projects.
As a designer, Freelancebazar gets you in the right mindset for your clients and their businesses. Our weekly discussions will help you better understand your client and their industry, which will pay off in your designs.
By getting passionate about your client’s business and sector, you can better understand their needs, pain points, and goals. This can help you develop more effective design solutions that are tailored to their specific needs and can help them achieve their objectives.
It’s also important to keep up to date with what’s going on in your client’s industry. This can help you provide relevant insights and ideas that can demonstrate your expertise and add value to your services.
Overall, by getting energized and passionate about your clients and their businesses, you can better understand their needs and provide more effective design solutions. This can help you build stronger relationships with your clients and differentiate yourself from competitors.
5. Be able to clearly explain your reasoning and conclusions.
As a designer, it’s important to understand your own thinking and be able to explain it to clients. This requires a deep understanding of your own expertise and the ability to communicate your ideas effectively.
Passion and a steady stream of information are critical to generating insights and developing innovative design solutions. Keeping up with the latest trends and developments in your industry can help you stay ahead of the curve and develop new ideas and approaches to design challenges.
Being able to explain your thinking to clients is also important because it helps build trust and credibility. When clients understand your thought process and the rationale behind your design decisions, they are more likely to trust your expertise and value your services.
In summary, designers should strive to understand their own thinking and be able to explain it to clients. This requires a deep understanding of their own expertise, a passion for their subject, and a steady stream of information to generate insights and innovative design solutions.
6. Take into account the situation from your client’s perspective.
As a designer, it’s important to take in the view from your client’s perspective and step into their world. This requires empathy and the ability to understand their perspective and see things from their point of view.
Clients are often so close to their businesses and industries that they may miss the implications of what’s happening or fail to see things from an outsider’s perspective. As a designer, it’s important to take a step back and view the situation from the client’s perspective. This can help you better understand their needs and goals and provide more effective design solutions.
Empathy is key to taking in the view from your client’s perspective. By putting yourself in their shoes, you can better understand their challenges and pain points. This can help you develop design solutions that address their specific needs and help them achieve their objectives.
In summary, stepping into your client’s world and taking in the view from their perspective requires empathy and the ability to understand their needs and goals. This can help you develop more effective design solutions and build stronger relationships with your clients.
7. A good way to start a relationship is by having a conversation.
Building relationships with clients starts with having a conversation and building a collaborative dialogue. This involves actively engaging with the client, contributing observations, and asking questions.
Collaboration is key to building strong relationships with clients. By working together and having open, honest conversations, designers can gain a deeper understanding of their client’s needs and goals. This can help them develop more effective design solutions that meet the client’s specific needs and achieve their objectives.
Active listening is also important in building collaborative dialogues with clients. By listening to their input and feedback, designers can better understand their perspectives and incorporate their ideas and preferences into the design process.
In summary, building relationships with clients starts with having a conversation and building a collaborative dialogue. This involves active engagement, the contribution of observations, asking questions, and active listening. By working together in a collaborative manner, designers can build stronger relationships with their clients and develop more effective design solutions.